Content Marketing: Seven Top Tips To Success

Photo by magical_light/iStock / Getty Images
Photo by magical_light/iStock / Getty Images

Content Marketing is something that is talked about a lot, so what is it? and what can it do for your business?

I have taken the time to put together 7 tips to hopefully inspire and help you to think about your current content marketing.

1. What is Content Marketing?

An article from the Content Marketing Institute defines it as: 

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

2. Marketing is impossible without great content

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is crucial to all forms of marketing:

  • Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality, consistent content.
  • PR: Successful PR strategies address issues readers care about, not their business.
  • PPC: For PPC to work, you need great content behind it.
  • Content is key to driving inbound traffic and leads.
  • Content strategy is part of most content marketing strategies.

7 Top Tips to help with your Content Marketing Strategy

1.     Have a Content Marketing Strategy

Define your target audience before you start to produce content, hopefully you will have a social media marketing strategy in place already. Do you have something to say that is designed to “Fill The Gap”

A big part of your strategy is to find out what your audience are searching for. Will it answer a problem? Will it make them take ACTION and ask you for HELP?

2.     Tell a good story

People Need to “Get” Your Content, create content that inspires ACTION, think of yourself as a storyteller you want them to come back for more. Inspire, Educate and Inform your network of customers, influencers and friends.

For that to happen, they need to understand what you are saying. DO they get your MESSAGE?

3.     Be Eco Friendly

Learn to recycle and re-position previous content, things change, so keep it fresh. Use existing content you have previously created to update your audience on information that will create BENEFIT to their business.

4.     Think Green

Aim for evergreen content, content that will stand the test of time. Don’t report old news, make it something that they will to come back to, a reference point of information that adds value to their businesses aims and objectives. You want them to save you to their Favourites.

5.     Quality Rules

Aim for quality, you only get out, what you put in. Poorly researched content that adds no value to your audience, will do you more harm than good. You want them to share, engage and amplify your “Quality Content” It’s not about quantity it’s all about the Quality.

6.     Visuals are More Effective Than Text

You need to catch their attention first, it’s a competitive environment out there. In a sea of information and messages, you have ONE chance to peak their interest. A quality visual is a MUST, take some time, be picky and choose the right one for your audience and your message.

7.     Listen to Your Customers

This is such a rich vein of content, it surprises me, how many times we ignore the obvious, listening to your customers on social media is so important, they can become a valuable source of new content and ideas that will ultimately, save you time and money.

Putting together a content marketing strategy is not easy, it takes time a lot of coffee and commitment, we have that in abundance. If you are serious about developing a knockout content marketing strategy, we would love to talk with you.

Drop us a message, or connect with us on our social media channels.

Please say a big thanks to the CMI for their help @cmicontent and #cmworld or #intelcontent.