What is Content Marketing ?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing is used by leading brands
It is no coincidence that big brands such as Virgin, Hermes, Rolex, P&G and Microsoft use content marketing to promote and sell their products and services.
The nice things is, that it is available to all sizes of business, large or small, you just need to know how.
Marketing is impossible without great content
Content marketing strategy comes before your social media strategy. Successful PR strategies address issues readers care about, not their business.
Inbound Marketing Content is key to driving inbound traffic and leads. Content strategy is part of most content marketing strategies.
Content marketing is good for your bottom line
Three good reasons why you should use content marketing.
1. Achieve your sales targets
2. More cost effective
3. Promotes customer loyalty