Social Media Essentials

Say digital media provide a range of services to business, both large and small.

We have provided business and digital services since 2009, being at the very start of the social media, digital revolution.
Our focus is on building the basics of your social media marketing plan. The core of our work centres around:

  1. Having a realistic Digital Strategy that is aligned to your business aims and objectives.

  2. The completion of a Digital Audit, it starts with you and a review of your digital footprint to date, followed by a in-depth audit of your competitors and customers.

  3. Review or preparation of a company social media policy, that reflects your business values, ethics and reputation.

  4. Support, guidance, coaching and mentoring where needed.

 
 
Designing a Digital Strategy

Designing a Digital Strategy

Full Day: Social Media Essentials

Outline of the Day

  • How to use Social Media to Grow your Business

  • Setting Strategic Goals & Objectives – how social media can help you achieve them

  • Social Media Strategy - Workbook

  • Social Media Policy - Workbook

  • Tools & Tactics: How to use Facebook, Twitter, YouTube and many more

  • Professional guidelines: what you can and can not do on Social Media

  • Content management: How to produce great content on-line

  • Sales and Lead Generation: Finding new customers

  • Creating Brand awareness: How to create brand advocates with existing customers

  • Creating new customers and keeping them

  • How to deliver great customer service through social media

  • Essential third party tools and applications

  • HR: how to deal with issues in social misuse

  • Legal and professional etiquette in social media

This course will enable you to create an effective social media strategy, while at the same time give you the skills to manage and implement a cost effective social media plan.

Cost: £600 per day plus VAT, plus any travel, accommodation and subsistence that may be needed.


Alan is an absolute genius with marketing and social media. He has introduced my company (and myself) to an alien world - which has had phenomenal impact (positively for my company). Working with Alan is an absolute pleasure - he is patient, initiative and full of knowledge and ideas on how to market your business to maximum effects with the use of social media. He also advised on website design and gave suggestions for improvement. He is a real asset for any business!!! I could not recommend any one more highly
— Eileen Baron: Director Eclipse Training Associates

Digital Media Audit

Your digital audit is important to ensure that your on-line presence is accurate, consistent and complete.

You must ensure that you have a complete overview of what is happening, who is working on social media and what you want to see, rather than what is there currently.  This is to inform your strategy

Analyse what you have currently and if possible create actions or benchmarks to get to where you want your social media to be. i.e. the journey you need to take

Please contact us to discuss costs.

Digital Audit

Digital Audit

You’ve heard that social media can increase the profitability of your business? Cynical, fearful or just don’t know where to start? Talk to Alan: he helped me understand how to harness the power of social media to further develop mine and other client businesses.
— Nynzi Maung

On-Line training

On-Line training

Half Day: Social Media Essentials

We will work with you on-line to help you develop your strategy.

• How to use Social Media to Grow your Business

• Setting Strategic Goals & Objectives – how social media can help you achieve them

• Social Media Strategy - Workbook

• Social Media Policy - Workbook

• Tools & Tactics: How to use Facebook, LinkedIn, Twitter, YouTube, & Instagram effectively

Cost: £300 per half day plus VAT.

We recently participated in the excellent Social Media Essentials course promoted by Say Consultancy Limited and Valued Academy, presented by Alan McGee. The two day course highlighted the benefits that social media can bring to our business and was filled with practical content which will allow us to establish a focused social media strategy.
— Barry James: Tax Manager at Leathers Accountants